Congrats on finally publishing it. All Pietz’ knowledge distilled in one handy book. 👌
At last! Been looking forward to the launch. Gonna be a good read :) Cheers Piet!
You released it finally! Great step-by-step manual for all shippers without any marketing bullshit. Piet has focus on value of the product and profit and I kinda like it! 😎
Paul | Icy Pixels
Congrats on releasing it! Very interesting concept with the obfuscated text as well, still provides a good insight into the book!
@theicypixels Thanks! I hope it makes it a slightly useful for free readers, and acts as somewhat of a tease to purchase it too!
Congrats on launching it! Looks good!
Awesome! Love the pay as you read feature. Looking forward to reading it
The world has Wikipedia, the indie entrepreneurs now have MAKE! Congrats on finally publishing it!
Congrats Pieter! 🌶
How do we (pre-order folks) get full access to the book?
@ashfame Mails are being sent out now! Hold tight 🙂
@ashfame Everyone should have gotten it now. Let me know if you didn't!
@levelsio Haven't gotten mine. Pre ordered Jan 3. Where should we email to confirm we haven't gotten lost?
@levelsio Got it now 👍
@haichenw will DM you now on Twitter to escalate!
@levelsio I did not get my pre-order yet!
Congrats Pieter! 🌶
How do we (pre-order folks) get full access to the book?
@ashfame They should be in your inbox! Let me know if you didn't get it.
Followed the creation of this book (and everything Pieter creates) on Twitter for a while now, and I've looked forward to this launch a lot. Just purchased the book and I'm sure this will be a great read! 📖💸
I pre-ordered in 2015 and haven't received my copy yet. Seems like Levels just keeps taking pre-orders without delivering. Has anyone confirmed this has actually shipped yet? I haven't received any e-mails from him yet.
@rossdcurrie Sorry Ross, they're sent out in a batch. Should be in your inbox now. Let me know if you got it.
@levelsio That's not entirely true, since you hadn't sent them when I wrote my initial comment.
I feel like instead of putting us last on your launch checklist that you could've reached out to us a bit before now. Even a "Hey, I'm just putting the final touches on the book" e-mail - for many of us, the last we heard from you about our order was August 2016.
@rossdcurrie You're right I should prioritize pre-order customers. My apologies.
@rossdcurrie Relax, the book will arrive.
@nikstep Relaxed was two weeks ago when I asked for an order update and got no reply, after he posted book revenue figures for January. Rightfully annoyed is when I see him pushing new sales again when I still haven't received mine after 2.5 years.
Of course, now I know the book is coming, but I would've known that already if he'd e-mailed pre-order customers with an update prior to launching... my post here probably would've been "Woohoo! I've been waiting for this one for ages! So excited!" or something equally fan-gushy.
It's arrived now... so... woohoo!
@rossdcurrie It was a pre-order with no commitment to delivery date. You have made your point, he has said sorry. Time to relax.
@nikstep The problem with 'getting the last word in' kinda guys, is when they start commenting on each other's comments it just goes on forever.
>It was a pre-order with no commitment to delivery date
My issue wasn't with the delay. Things ship late. That happens. When things ship really late, communication can be hard, too, I get that. The last thing I'd want is an e-mail every two weeks telling me the book is coming soon. I've been there. It's crappy. It's crappy to have to constantly tell people about delays, and to have to promise something is coming when you don't know when that will be. I get it.
But like I said, if he'd dropped pre-orders a quick e-mail to let us know our wait was almost over, any time before he started promoting the launch, my comment would've had a completely different tone.
>You have made your point
Seems unfair for you to concede my point and argue against it in the same comment.
>Time to relax.
I mean, I said woohoo.
Anyway, Pieter DM'ed me. We cool.
@nikstep @rossdcurrie Thanks for sharing this, Ross. I'm also a huge fan of The Levels but feedback like this not only makes Pieter better but everyone who reads it better, including people that are looking to launch their own product and how to handle pre-orders and launch day, etc.
You can relax later, for now you're adding to the transparency of the community. :)
👋 Hi Product Hunters!
When I was reading Hacker News in 2013, I remember seeing @patio11's posts on building web apps (like Appointment Reminder) by himself, without funding. Back then, there weren't many others doing anything like that.
Back then, you were either big and VC-funded or you were a freelancer working for them.
Ever since Product Hunt launched 2014, there's been a rise of indie startups. It's never been more possible to build something on the internet, by yourself, without funding, charge money for it, and pay your bills. I'm the living proof of that.
Just as music has indie bands, the startup world now has indie startups.
This book is everything I learnt in the last few years about building indie startups. In the hope that it makes them more popular. Get ideas from problems you have in your life, build solutions for them, validate them by launching and seeing if you get users, monetize by asking your users for money, grow by building with your users, automate your business and if you like at some point exit and sell it!
🤡 How I wrote this book
I felt on a very meta level, I wanted to write this book with the theory described in this book.
Before even writing a single line on it I announced this book and opened it up for pre-orders:
The landing page was literally a Typeform telling that I wanted to write a book, but it didn't exist yet, and asking for $30 to support it.
The only thing people received after paying $30 immediately was an empty Workflowy list where they could write what the book should be about specifically. That gave me immediate feedback from customers what they wanted me to make. Just like a startup.
Thousands of people pre-ordered the book (quickly netting $50,000+ in revenue at $30 per pre-order) and there was thousands of items in the Workflowy list to write about. I went through it regularly and tried to re-order it to find patterns. I found I could divide up all questions people had in the different stages of startups. Ideas, building, launching, growing and monetizing. Everyone was at a different stage and needed different questions answered.
I then started writing the first chapter. I wanted to do this by "building in public" too. Or in this case, writing in public. I made a Google Docs text document and started writing.
But not before I started a live stream on Twitch of the writing process of course. I wanted to live stream most of the chapters. It helped me because, as you may know if you've ever written a book or thesis, the procrastination of writing can become incredible.
Every time I finished the draft of a chapter I sent it out to all the pre-order customers. And they could review it as a Google Doc again.
Only the final process of writing this book was done by myself. Collecting all the content, cleaning it up, rewriting it and making editorial decisions on what should be in it. But 90% of the process was out in the open.
And that's exactly what this book is about: launch early and build with your users.
Here's a presentation I did last month about some of what's in the book:
🙂I hope you enjoy reading it and it'll help some of you get into building your own apps, web apps, products and startups!
@patio11 @levelsio Woo! Definitely a book I should read myself :)
@levelsio Great work Pieter, would love to see this as a hard copy too. Would feel pretty good to have it in your hands as an author I reckon.
@levelsio Hope we see more authors publish this way, so awesome!
@patio11 @levelsio Awesome stuff, especially the way you wrote it. Mad props! 💯
Already pre-ordered, can't wait
@naeemol In your inbox now!
Nice work on this Pieter. Looks great.
@david_craige Thanks David!
Just purchased it, congrats on publishing Pieter.
woot woot 👏
great, obfuscated text looks like a product in itself 😂
@graeme_fulton Haha yes, seems like the book (obfuscated) can now be the sales page itself for ebooks.
@graeme_fulton @levelsio Hey pieter any tips on how we can make something like this obfuscated sales page ourselves?
@graeme_fulton @haichenw yes! I’ll open source the code in a Github Gist today!
@graeme_fulton @levelsio legend.
@levelsio @haichenw niiice! I will use it when I write my book of building product in an odd place