Digital Behavioral Design - Product Stars
Best products of October 2018

Digital Behavioral Design

Human behavior is programmable. A book on product design.

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Matt Mayberry
Maker
Hi! We're @BoundlessAi (Boundless Mind) the team behind this brand new book. We will be here all day answering questions about our new book, behavioral design, the role of AI in habit forming products and anything else you can throw our way.
Shane Rostad
@boundlessai @mattmayberry This looks awesome. Just for context, how do you see this comparing to Nir Eyal's Hooked?
Chris Dancy
@boundlessai @mattmayberry I've been talking about you guys all over the world and mention you in my upcoming book. AMAZING WORK. GO FASTER!
Ramsay 🐻 Brown
Maker
@boundlessai @mattmayberry We're working on it man! Thanks for the support, @chrisdancy1 ! Let's catch up soon!
Ramsay 🐻 Brown
Maker
Hey @shanerostad ! Brown here (one of the Authors). We see our book as a great read alongside "Hooked", Duhigg's "The Power of Habit", Wendle's "Designing for Behavior Change", and some of the work out of the Fogg Lab at Stanford. The CAR, Hook, and Cue-Routine-Reward Model share commonalities because they're all seeking to explore how the underlying neurology of habit formation should guide product-making decisions. Uniquely, this first Volume of our series introduces what OTHER tools [beyond positive reinforcement] are in the Behavioral Design Toolbox, the ethical questions and imperatives around how to use Behavioral Design, guidance for businesses trying to make the most of BD, and as deep a dive into the underlying neuroscience and philosophy as we felt we could get away with ;)
Matt Mayberry
Maker
@boundlessai @chrisdancy1 Chris! Great to hear from you. Im going to shoot you an email. Its been forever. Thanks for the support!
Todd Terrazas
@shanerostad @ramsay_brown 🤘
Aniko Kovaks
Hello, where I can order this book?
Ramsay 🐻 Brown
Maker
@anikokovaks grab a free copy at www.boundless.ai/ebook !
Huzaifah
Great book, very helpful for our web design company. Thanks for sharing - www.brandflare.uk
Ramsay 🐻 Brown
Maker
Thanks @brandflare !! Reach out to us anytime at boundless.ai!
Adrian Carolli
I tried to get a copy, but I didn't get an email :( EDIT: nvm showed up under Promotions in gmail
T. Dalton Combs
Maker
@adrian_carolli please check your spam folder. If it's not there, DM me your email address and I'll email you a copy personally. Sorry for the difficulty. EDIT: Glad to see that you got it.
Trace Cohen
Huge fan of this team and book :)
Ramsay 🐻 Brown
Maker
@trace_cohen you know you and Brian are getting an autographed hardcopy, right ;)
Ayush Chandra
Great job!! Would love to get one autographed copy ,is that possible ?
Ramsay 🐻 Brown
Maker
@ayush_chandra Hahaha hells yeah! Send me a DM on twitter and we'll figure it out for you when the printing is complete! I'm @RAB1138
Лалович Ольга
Excellent book. Digital behavioral design is able to turn consciousness and thinking. The view of many circumstances is changing. More projects like this.
Nir Eyal
Congrats @BoundlessAi ! And thanks for the mention of the Hooked Model in your wonderful new book.
Matt Mayberry
Maker
@nireyal Thanks Nir! 🤜🤛
Ramsay 🐻 Brown
Maker
Thanks @nireyal - you've been a huge part of this journey, dude. Looking forward to NYC soon!
Dmitry Gorshkov
Wohoo, let's manipulate more people to do more clicks!
T. Dalton Combs
Maker
@dmitry_gorshkov You're obviously sick of the way Behavioral Design has been used to addict people to social apps and games. We are too. Behavior design can be used to change people in to their best self. And we're making these techniques available to the people working towards those goals.
Daniel Benny
Thanks for responding to this, wanted to add a question (Caveat that judging you book by limited information is unfair, though I've read Nir Eyal's "Hooked". It seems from this screenshots of the snippets of the book that a) theres mindfulness on the context that our relationships with technology can be much healthier than it is now, and design should honor that. b) the model employs a "Variable Reward" (similar to Hooked) as part of the ways of driving future action. Are variable rewards synonymous with creating an addictive feedback loop that one could say would be an unhealthy relationship with our technology? Is it absolutely necessary to game-ify actions that way, even if there meant for an overall positive outcome (e.g finishing your work emails)?
Ramsay 🐻 Brown
Maker
Hey @delajoo! Rams (one of the authors and cofounders) here. Great questions! a.) Absolutely: there is a mindfulness. In the intro, we review the ethics of Behavioral Design, throughout the text we reference some of the moral hazards, and in the Final Thoughts we propose a better world through the use of Persuasive AI. b.) Not quite. Variable Rewards (Reinforcement) are how the brain learns any new behavior from the positive consequences of our actions (Check Ch 3). They ARE a part of what powers addictive feedback loops. They are also how your brain learns *anything* from your positive experiences. They are a part of what shaped your personality, proclivities, beliefs, and habits. Variable reinforcement isn’t poorly aligned (it’s just a tool, after all), but it can be used in poorly-aligned ways. Variable reinforcement is something evolution cobbled together to program animals from the consequences of our actions. When used in line with what a user wants out of their life, and their technology, Reinforcement is a technique for bringing about the kinds of behaviors a user already wanted. And no (from our perspective) we don’t consider the introduction of positivity or delight ‘gamification’, per se. We kinda hate gamification: tasks have their own intrinsic dignity. Adding a UX element that visually, ambiently, or communicatively makes a user feel valid and appreciated for their behavior doesn’t detract from the dignity Product, but points and badges sure can ;)
Daniel Benny
@ramsay_brown awesome answer. Will definitely check this out. Thank you!
Ramsay 🐻 Brown
Maker
@delajoo You're welcome man! email me at ramsay@boundless.ai to talk shop - or if you want to try our AI solution for Variable Reinforcement on a Product you're developing!
Coach Muqiet
Wow, this is what we need to improve our way to design great tool in the future. Godspeed @BoundlessAi team.
Nguyễn Huyền
This looks awesome
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