.app - Product Stars
Best products of July 2018

.app

A new secure domain for apps from Google.

Upvotes 1,489 PH Page >
Scott Tripamer
finally!
Ryan Hoover
Fertile ground for domain squatters! I may have pre-registered one or two. Anyone else?
Brendan Hersh
@rrhoover Where did you register them? Everywhere I looked had preregistration fees in the thousands. I may need to do some squatting myself 😉
Angie
@rrhoover I've been waiting for 2 years and got a reminder recently. Glad it's finally available :)
Mark Krynsky
@rrhoover yep. I just pre-registered decentralized.app through GoDaddy. (crosses fingers)
Max
@krynsky I should probably go register centralized.app
Ben McIlwain
Maker
@krynsky @rdev You probably should not be publicly sharing any domains that you haven't yet acquired that you actually care about acquiring. Anyone could simply go register them now during the early access period, either because they like them and want them for their own, or because they want to resell them to you for more. If you have a domain that you really want and need, it's worth it to pay the one-time fee to acquire it during EAP. Otherwise, if you're going to roll the dice on preregistration, at least don't tell anyone else about it, or you might be competing against more people to try to get it.
A.Fairiz
@rrhoover Guilty as charged.
Ben McIlwain
Maker
@rrhoover @krynsky Someone registered decentralized.app already. Hope that was you. If not ... it's gone.
Alfonso C. Betancort
@rrhoover domain squatters have it tougher nowadays. If you go for existing brand names, it’s quite easy have the Domain Authority to hand it to the rightful owner of the trademark. And you will likely be requested to cover all legal cost, fees and other expenses of rightful owner and if you don’t comply, they’ll meet you in civil court demanding all of them and the new ones as damages. Moreover you can be easily sued for trademark infringement and being subject to pay damages, the other party legal cost and even have to pay punitive damages. Very large to large companies have law firms on retainer that are everything but cheap. They bill by the second at a rate per hour for a junior associate of $1,500 all the way up to more of $3,750 for partner. They never stop the billing clock, not even when their lawyers are sitting on the restroom. Besides they also have what they call billable expenses which they deem is everything that can’t be classified as thinking. Where the usually apply a 100% margin on sale, and encompasses from a clip, printout, paper, faxes, mail, the paper used for internal notes, any call made, the use of meeting rooms, secretaries for transcription, summarizing anything you can imagine (or can’t) is a billable expense So playing with them as person can cost you bankruptcy. If you use company there’s always the possibility of filing for chapter 11 to limit your losses
Mark Krynsky
@rdev @cydeweys I appreciate the feedback and explanation of the process Ben. I realized that the chances of getting it were slim but threw my hat in the ring nonetheless for fun. I did not get it... Yay got it :) https://decentralized.app/
Ayush Chandra
Great job!! 😊 Will check it out
Max
Too bad they're $4000+
WMB
@rdev The high registration definitely helps to hedge against [many] squatters, but you can pre-register at GoDaddy, Yay, and many others for $15-20. They'll execute the order as soon as public registration happens on the 8th. Yay.com is advertising a 99.6% success rate, but according to GoDaddy domains with multiple claims will be auctioned.
Ben McIlwain
Maker
@rdev See https://www.registry.google for a full explanation of the Early Access Program. The initial registration fee will continue going down throughout the period and will hit $0 once we reach General Availability at 2018-05-08 16:00:00Z.
Max
@mballance on every registrar any reasonable domain is tagged as Premium™ and costs a fortune. It helps against squatters, yes, but it also helps against legitimate buyers that can't afford spending $1299 on a domain name 🤷🏻‍♂️ And for the domains that you can get at a normal price you can also get a whole bunch of other domains like io/im/sh/etc. It's great for big companies though, so they can have uber.app and stuff. But for people like indie developers it's a bit too expensive
Ben McIlwain
Maker
@mballance @rdev That was during the early access program. Check again now that we're in general availability. Domains are now available for as little as $14/yr depending on registrar.
Max
@mballance @cydeweys And few hours later every domain has already been squatted
Kristofer™
Am I the only one confused? This lets you pre-register, but not get the domain? Sounds like this fee (16.99 - 129.99 via GoDaddy) is just to get in line, but I'm not seeing any final price? @rdev where are you seeing $4000 price tag?
Max
@kristofertm Name.com: http://files.rdev.im/Screen-Shot-2018-05-03-at-1.45.48-AM.png Yay.com: http://files.rdev.im/Screen-Shot-2018-05-03-at-1.45.59-AM.png
Max
@kristofertm "General availability" is what will be ~$15 everywhere if you enter something-long-and-not-premium.app
Ben McIlwain
Maker
@kristofertm @rdev The second screenshot does a good job of explaining what's going on here. $3,852 is the price of registering the domain at that registrar in the current EAP tier (meaning you get it now, guaranteed), whereas the other prices are preorders for future tiers, meaning you might not be the one who's successful in acquiring it since someone else might "win" the race to register it first as that tier opens.
Kristofer™
@rdev @cydeweys OK I think I'm catching on now. So odds are the good short domains will get swept up for those who are willing to pay $4000. If you want to wait and risk losing a domain, you can wait a week until pre-order is over, and get them for $16... Right?
Ben McIlwain
Maker
@rdev @kristofertm Yes, exactly. You can see the full EAP tier schedule at https://www.registry.google . And use a non-premium domain, e.g. thisisaterribleappname.app, to get an idea for what the base price at each EAP tier looks like. The screenshots above were taken for max.app, which is a premium domain, so they're actually showing the combination of EAP and premium (which is confusing the issue a little bit).
Max
@cydeweys I get the EAP part, but if I were to wait until May 8, max.app would still be $1,102.02 and not $15 like verylongdomainname.app?
Ben McIlwain
Maker
@rdev Yes that is correct. max.app is a premium name, which is independent of EAP tiers. The preorder amount for General Availability should be the same or roughly the same to what it would cost to register as-is on May 8th after 16:00:00 Z, assuming it isn't registered before then in EAP anyway.
Alfonso C. Betancort
@kristofertm @rdev cheap registry... They surely include a brand new MacBook Pro in the same box, designed by Jony Ive, where they’ll send you the deep black rare metal and glass plaque in, designed by Jony Ives, with your domain and name inscribed on it. 🤪
Chad Whitaker
I see they're already out in the wild - https://cash.app/
Ben McIlwain
Maker
@chadwhitaker Yep, there's plenty of sites that are already live and in use listed on https://get.app/
Salar Ali
@chadwhitaker Companies with trademarks already have access.
Ben McIlwain
Maker
@chadwhitaker @iamsalar1 The sunrise period (when trademark holders can register their domains) ran from March 29th to May 1st. The early access program started on May 1st, and allows anyone to register domain names for a one-time fee. A huge number of domains have already been registered during the early access program.
Laurent Pellegrino
Hum, the page lists Google Domains as a registrar but this last does not allow registering a .app domain on my side, which is quite weird since Google is indirectly owning the TLD :X Are there some restrictions by countries? Another question I have, premium domains have a higher price than regular domains. Besides, the renewal costs almost the same as the first registration, which looks crazy. How is the renewal price computed for premium .app?
WMB
@ouaibou From the ones we tested it looks like the renewal is the same as the registration. i.e. if it costs $1000 to pre-register, it's $1000 to renew. Godaddy has a hyperlink below hte price that gives more info.
Dan Dan
I don't know if there's a better way to do it, but it really sucks the way domains work. GoDaddy let's you jump the line for a premium ($3k + ). This only benefits big companies and companies that live off domain squatting. Domain squatting shouldn't be allowed at all.
Ben McIlwain
Maker
@tostartafire The point of the early access and premium prices is to help prevent squatting. If you really want a name, you can get it. If all prices were low, then all the good ones would instantly be snatched up by squatters as soon as they became available, and then you'd have to turn around and pay much more to a squatter to get a good one. The high prices keep the squatters out, as it's simply too costly to acquire all the good ones up-front in hopes of being able to re-sell enough of them at a profit to make that all back. The same problem happens with concert tickets -- If they're priced too low, they all get snatched up by scalpers the second they're available and then the real fans have to pay a much higher inflated price. It's better for the concert tickets to be priced appropriately from the get go, which limits scalping and helps stabilize the price that a fan pays.
Toni Codina
@tostartafire @cydeweys I mean, that absolutely makes sense, but then again it can still happen & the price is already raised anyways for those premium domains, just like a domain squatter would do. Personally not a fan of the system, I'd prefer if alternatively you'd have to sign a contract or something like that to guarantee you will make use of the domain & not use it to resell it / perform domain squatting, which would be more ideal.
Ben McIlwain
Maker
@tostartafire @tcodinat There's no way a system like that scales though. We're closing in on 14,000 domains already, and we're still in the early access program. Individual contracting and enforcement would be a nightmare from an operational perspective, and the pricing would have to be much higher than the expected $14-24 at retail in GA to fund all that enforcement. Some other TLD operators have tried much more restrictive registration policies, and almost unanimously those TLDs see low volumes of registration and use. Our goal is to improve the security of the Web by moving more sites to HTTPS (and mobile-centric sites especially need it), and that happens best by seeing a lot of these domains being used.
John O'Nolan
This is the most koolaid-drunk theory of economics I've ever heard
Patrick Loonstra
Great TLD but to bad that these are getting commercialised nowadays.
Dan Fennessy
As far as I've heard, they will be reasonably priced on the full public launch date, but yeah - a lot of the good ones will probably be pre-registered / bought up by big companies. I managed to secure one for my startup pre-launch as one of their 'Anchor Tenants': https://www.join.app to display on their get.app marketing site. Pretty stoked! It was via an intro, and it certainly wasn't an easy process to go through to get it!
Emanuele Ricci
price?
Ben McIlwain
Maker
@stermi Every registrar chooses its own price.
Sethu Senthil
Whats.app
Deepak Mathur
This is perfect for all applications. This will filter out domain acquisition. Specific and perfect for app websites. Suggested to my friends.
Ben McIlwain
Maker
A quick update on the launch -- we're closing in on 12,000 total .app domains created so far through the fifth day of the early access program. During this program, .app domains are available for registration for a one-time additional fee in advance of general availability on May 8th at 16:00:00 UTC. The rush of preorder registrations going through when general availability hits is going to be highly luck-based, so this final early access program tier is the last chance to get domains *now* rather than risk losing them to someone else competing for a preorder once they hit general availability.
William Hu
@cydeweys Just curious, what will be the average price for .app domains, after early access program?
Ben McIlwain
Maker
@williamhutech It'll vary depending on the price each registrar sets, but expect to see the majority of prices in the neighborhood of $14-24.
Alfonso C. Betancort
@williamhutech @cydeweys and What would it be thru Google Domains?
Ben McIlwain
Maker
@williamhutech @abetancort They're live now so you can now check on their site.
William Hu
@abetancort @cydeweys Got 'em! - indoor.app and kdrama.app ~
Alfonso C. Betancort
Whom ever in Google wrote the rules governing this top level domain, while it took him three years to publish them, he may as well could have written them while taking a nap. They are nasty and not letting anything beyond second level domains (no subdomains) is just greedy and stupid.
Ben McIlwain
Maker
@abetancort We don't have any rules against subdomains, and I even encouraged their use for development purposes in my launch presentation at Google I/O. Where did you see this?
Alfonso C. Betancort
@cydeweys I saw somewhere the restrictions from HTTS to not allowing third level domains. Don’t remenber in which registrar I saw it.
Alfonso C. Betancort
@cydeweys The registrar that crealy shows that restriction is Gandi.net. Terms and Conditions Assigning: .APP domains are open to everyone. .APP is a security-focused space, meaning that HTTPS is required for all websites. The entire .APP namespace has been added to the HSTS Preload list. To work properly in browsers, You will need to obtain a SSL certificate and configure the HTTPS serving. Syntax: from 1 to 63 alphanumeric characters or a hyphen (excluding in the first and last place and third and fourth place) IDN (accented domain names): yes Registration period: 1 to 10 years during general availability, 1 year during Sunrise and Lanrush periods * Third-level domains: no Private domain registration: yes, with Gandi's option Whois privacy
Ben McIlwain
Maker
@abetancort Maybe that's a limitation of Gandi's DNS system if you choose to use their nameservers and/or host with them? Or maybe it means they can't provision wildcard SSL certs? Regardless, I can assure you it's not a limitation of .app itself.
Laurent Malka
the real squatters have been working on this for weeks. Seems that it was the best kept secret in the domainer industry. Non premium domains were still at 14$ on godaddy and other places.
null