I stumbled upon the service of RightMessage while researching ways to vary landing pages based on my email campaigns. I eventually had to put that on the roadmap for later, but yesterday they launched RightBar which shows a simple message bar on top of your site based on where the user in the signup/on-boarding funnel is. Great and simple idea, but also very polished!
You can see ours in action here: https://teampa.ge/
Also they seem to be doing really well with their SaaS:
Hey @yvoschaap – thanks so much for the hunt!
We wanted to create a sticky top nav tool that was, well, smarter than the rest.
Most blogs and websites have calls-to-actions – but the majority of them optimize for anonymous visitors. They try to get someone to join a newsletter or opt-in to a lead magnet.
But these CTAs don't appeal to people who have already taken that first step and are already on your list. There's zero reason for me to see a "Join my newsletter" popup a few seconds after clicking through from an email you sent your newsletter!
RightBar allows you to instantly tie your website to your email marketing app / CRM, and change the message and CTA of your sticky top bar based on who someone is, how they're behaving (e.g. the referring domain, ad clicked, etc), or where they are in your sales funnel.
A SaaS might promote something like the following...
-> Anonymous visitors: Promote "Get our free guide on project management"
-> Subscribers: Promote starting a trial
-> Active Trials: Promote a webinar or something that makes them more likely to convert
-> Customers: Promote an annual upgrade or the next pricing tier up
RightBar is built on top of RightMessage, and this is the first of many tools we're rolling out that make it super easy to increase conversions by providing more specific offers and content to the people on your website.
Happy to answer any questions, and we wanted to offer a 30% off for life coupon to all Product Hunter's – the coupon is applied automatically 😀
@yvoschaap @brennandunn Beyond excited about this :)
One query : Are you doing cold outreach to your prospects ?
RightBar is an awesome tool you need if you want to make the most with your email marketing and your funnels. As soon I saw RightBar I knew I had to have it. It is easy to install and configure it and you will start to have results right from the beginning.
You can see it in action here: https://wondermochi.com/
Heard @Brennandunn on Andy Baldacci's Early Stage Founder podcast just the other day (http://www.earlystagefounder.com/podcast/brennan-dunn-rightmessage/). Seems like Right Message is headed in the "right" direction, lot of customers with significant increase in conversions. Definitely a step up from the typically pop-up.
@brennandunn When this was in ProductHunt upcoming It was said as a free tool. Now it you are charging. Curious! what triggered this change?
@sivaram636 Great question! Spoke with a lot of fellow SaaS founders who have a free tier – and we decided we're not at the scale to be able to handle the overhead / don't have our sales game in order to make it a free product that ends up paying off for us.
We wanted something that we would be a fairly insignificant charge for a business ($29/mo) that would serve as a gateway drug into the world of personalization. The plan is that people will see what effect a simple, lifecycle-aware sticky nav CTA has on conversions and then upgrade to roll out personalized content across their whole site (their other CTAs, headlines, testimonials, sales copy, etc.)
How different is this from existing tool like wp-subscription pro, sumo bar, hello bar etc. :)
@naveenkumar The BIG difference is that RightBar allows you to personalize your content and CTA's based on where someone came from or where they are in your buying cycle. It's powered by the RightMessage personalization engine.
✎ Andrew Warner
@naveenkumar Click the link at the top of this PH page and you'll notice that the bar says something like "Product Hunt readers get 30% off if they join now."
As far as I know, Right Message is the only tool that can do that.
@andrewwarner Thanks. But I have an LTD or an year free I guess :)
Relevance is so important in marketing. If you can't show a visitor the most relevant call to action based on where they are at in their specific journey your conversion rates will suffer. RightBar helps you do that in a very powerful yet simple way. And the ability to pipe the data you have in your marketing automation platform to power this segmentation is so key. Great job RightMessage team.
@adam_hanneman Well stated, Adam. Thank you!
Great job!! 😊Any Wordpress plugin available to use it for?
@ayush_chandra Thank you, sir! No Wordpress plugin required. :) Super simple install on Wordpress. Even have a doc to walk you through it! https://rightmessage.com/learn/how-to-integrate-rightmessage-with-wordpress
I installed and set up RightBar last week.
Piece of cake to install, connect with Drip and the step by step instructions are super easy for the novice.
I set up 3 segments
One for new visitors - anonymous segment
One for subscribers who’ve never purchased anything - subscriber segment
One for clients who have purchased - client segment.
After a few days of tracking (yeah RightBar has tracking built in), I noticed the click through rate of the new visitor segment was awful.
So, I asked the RightMessage FB group for some advice.
I have a mixed audience (those looking for business ideas and those working on websites)
Shai from RightMessage recommended the following:
“So you have a piece of pillar content to get people hooked on what you do / why you do it..... which you pitch to totally Anonymous traffic. Then only once they've read that -> push them to opt in.”
So I created a new first time visitors segment with a different CTA and landing page that kinda explains what I do and a form on the page asking them to subscribe for more personalised articles.
send me business ideas
send me website growth ideas
So if I get subscribers I’ll better know their interests.
I wait in anticipation to see what happens next.
Will this improve conversions?
Who knows but with RightBar I’m confidence I can tweak and test the RightBar message, call to action, landing page and sign ups.
I’m not sure I’m ready to make the leap up to full website personalisation yet as I’m only getting about 3,000 visitors a month to my site.
However, Brennan & Co have turned a sceptic like me into someone’s who is now willing to learn more about how I can make personalisation work for me.
Here’s my attempt at RightBar, you’ll likely get the first time visitor message - new business or website.
✎ Andrew Warner
@fraser_mcculloch How is your comment not getting more upvotes. This is incredible.
@andrewwarner cheers, it's a cool tool, never commented on producthunt before !
I think they are solving one of the tougher problems on the modern internet. Personalization at scale is one of the dirty secrets of the internet that rarely gets talked about.