Sour Grapes - Product Stars
Best products of August 2018

Sour Grapes

Auto-hide any negativity on your Facebook ads and posts.

Upvotes 436 PH Page >
Sara Mauskopf, CEO of Winnie.com
This is the best idea! It is a pain in the butt to manage comments on Winnie's Facebook posts. This sounds really helpful.
David
This worked surprisingly well for my e-com website’s page. Highly recommend it!
Peter Dziedzicz
I have an ambivalent feeling about this one. Of course, spam from fake profiles in the comment section is nothing good, but where is the objectivity when in the comments are real complains from real customers? Seems a little bit as censorship.
Ariel
@pdziedzicz totally agree. Looks like left-side paradise.
Max De Vos
@pdziedzicz Agreed.
Max De Vos
@ariel_jedrzejczak Why do you think censorship is a leftist attribute? I would suggest keeping your uninformed and unthoughtful political opinions of of producthunt which is not a political platform.
Ariel
@max_de_vos Left-side is not related to politics only. I wouldn't put political opinion here on PH.
Justin Johnson
@pdziedzicz I completely agree with you. Early on in FB marketing you would think twice about deleting comments, because - good or bad - feedback or “social” was the goal. Since FB advertising has pivoted to be all about reach, comments seem to be a secondary engagement metric and something that can be manipulated to make an ad look better.
Michael Lisovetsky
Maker
@pdziedzicz Facebook limits censorship by design. The comments are not erased. You can still see them, they're just hidden. The person posting, their friends and the page owners can still see it. Many Facebook comments are irrelevant and not actual customer complaints. The goal is not so much to censor, but to help brands do what they already do with a much lower margin of error.
Marco Di Bree
@pdziedzicz Agree with you that customers should be able to give feedback. But should that be done on FB Ads? Think there are other platforms much more suitable for objective feedback / reviews.
Astghik Azaryan
OK, If this works as described, I will be your biggest fan !!! :)
Osman Erdi Balcıoğlu
What is the difference from Smart Moderation ?
Michael Lisovetsky
Maker
@nicetr We use NLP to determine the sentiment of your comments and automatically hide negative ones. All other moderation requires a predetermined blacklist.
Osman Erdi Balcıoğlu
@_liso_ So, it's like https://www.perspectiveapi.com/ for Facebook Pages.
Michael Lisovetsky
Maker
@nicetr It's similar :) Facebook posts & ads.
Steven J. Selcuk
This app totally for me but as against. I always write f* y'all or as*hole or something like that as a comment. What can I say? It's me, I am here and you will deal with it!
Goodwin
I'm all for hiding trolls and haters but is this going to hide constructive criticism or anything negative that presents valuable feedback?
Michael Lisovetsky
Maker
@mistergoodwin This is more so for hiding comments like "this ad is so dumb" vs hiding anything constructive.
Troy Osinoff
Maker
@mistergoodwin The comments are not deleted, they are only hidden. You will still see the comments and so will the friends of the commenters. (You can also unhide anything within the dash, every hidden comment is highlighted)
Akram Art
great service, it works in other languages?
Troy Osinoff
Maker
@akram_artoul It sure does!
Marcos Vanbasthen
Would you be interested in launching this product in Brazil? If you have, we can talk. I find this extremely relevant to the local context.
Troy Osinoff
Maker
@m_vanbasthen Would love to hear more about what you have in mind: hello@thinkjuice.com
Tregg
“Down with user feedback! The customer is always wrong!”
Stephen Hakami
Are people really this soft?
Troy Osinoff
Maker
@torchstephen I'm not sure if "soft" is the word :) Negative comments will hurt RoAS on ad campaigns. Why ruin the first impression you have with a perspective customer?
Michael Lisovetsky
Maker
@torchstephen This is more so people commenting "sales is stupid" on Torch ads rather than hiding negative feedback.
Stephen Hakami
@yo My bad! I didn't understand it. I thought this more of a filter, so that the comments stay, but you just can't see them. This makes much more sense! lol
David Barkley
Really improved the performance of my ads, I saw a sizable increase in conversions after implementing sour grapes. Highly recommend to anyone running ads to ecommerce stores.
[deleted user]
This is a great concept. There are a lot of people just putting random feedback without trying the product first, or just blurt our unrelated comments. I agree with @Peter Dziedzicz though, it should be used with care and fairness! Goodluck guys!
Steven Cox
This looks like a good tool for controlling abusive and unfair commenters. Of course, marketers should the tool sparingly and in a thoughtful manner so as not to obscure constructive posts. Congrats on the launch and thanks for the hunt.
Narek Vardanyan
This is cool! Definitely worth a try. Congrats team
Kate Rooney
Just installed, let's see how this goes. Do you have to submit blacklisted words for this to work?
Michael Lisovetsky
Maker
@katerooney Nope :) We automatically get the sentiment of the comments posted.
Guillaume Bardet
Pretty clever idea. I can see why some would disagree with it, on the other hand, I have noticed some ads with pretty much all the comments being 'hateful' not just negative feedback. Mainly from big brands actually, you might want to consider reaching out to them. Any plan for IG and maybe even Twitter? I don't know if I would use a version like this but maybe something that would do that for only very low-quality accounts could be a good filter.
Troy Osinoff
Maker
@guillaumebardet 100% agreed. This was the inspiration for the project :) IG does not offer hiding solutions (yet), but we'll keep an eye out ;) (Same goes for twitter) Our tech can work on IG, but we'd only be able to erase comments. Twitter would be blocking users if anything.
Guillaume Bardet
Understood @yo. I hope your launch went well and best of luck with your future updates! :)
Shreyaa Ratra
@yo, @_liso_, @khandrius Need of every social media marketer :D Congrats on the launch. Few thoughts if you intend to do B2B sales : a) Reach out to companies who have recently raised funding. These companies are going to do lot of paid advertising on Facebook and will require product like yours. b) Reach out to companies who are hiring for social media manager. Since they are hiring, it is their area of focus and hence a tool like yours will make much more sense. Happy to hear your thoughts on this :)
Sona Madoyan
I need this!! That looks great!
Troy Osinoff
Maker
A few people DMed asking about comments being erased and why we hide and not delete... Hidden does *not* mean deleted. When a comment is hidden the user can still see it and their friends can as well. Why did we choose to hide and not delete? Two reasons: 1) When a comment is hidden a user has no way of knowing, in their eyes, it's still there. If someone is trolling and you erase their comment, it can trigger them to spam your page with even more comments. 2) If someone is giving your company a complaint or feedback, you still have the opportunity to see the issue as well as DM them to solve said issue. Hope this clears that up :)
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