This is a natural extension for the Shopify platform (which launched their App Store a few weeks ago).
When will we start to see AR popup shops, @robjama? I know you're already doing location-based drops with Frenzy. 😃
@rrhoover We're super excited to help more people buy and sell in AR! AR Quick Look on iOS 12 is going to be a game changer. We're still in the early innings, you can expect more immersive AR experiences on mobile and IRL from us...and maybe even an AR + VR popup shop 😉
At Shopify, we’re committed to making the incredible business potential unlocked by augmented reality more accessible for small businesses.That’s why we’re so excited to launch Shopify AR - everything our merchants need to create augmented reality shopping experiences for their customers shopping on Safari in iOS12. This means access to Shopify’s services marketplace of 3D modellers, the 3D Warehouse App for storing 3D models, and an easy way to add AR Quick Look support to stores.
And for customers, this means that they can finally get up-close-and-personal with products in their own home before buying.
Thanks for checking us out! If you’re interested in learning more about how some of our merchants are already using Shopify AR, check out this article: http://www.shopify.com/blog/shopify-ar or comment below and ask questions!
Luis Gabriel Martins
@pushmatrix Wow! I just tested it. I'm a tech guy who's always checking out new cool stuff and yet I was super impresive by this feature! Jaw dropping.
Congratulations to shopify to make it possible. I haven't tested how easy it is to create the 3d models but if they can make it simple enough for the average ecommerce user I would dare to say it's a game changing moment for the company.
I work directly with ecommerce and small business in Brazil, the competition in ecommerce plataforms is hard, this is a super advantage to shopify.
@pushmatrix Congrats on launching AR alongside iOS 12! This is a big step is taking AR (commerce) mainstream. 👏
As developer, I'm looking at https://help.shopify.com/en/manual/apps/apps-by-shopify/3d-warehouse#step-2-get-3d-models-of-your-products and the $100+ creation process, manually by Experts (?). Do you plan on automating this process using software alone, making 3D model creation turnaround even faster and cheaper? Microsoft did something similar with Photosynth years ago.
PS. I'm a SHOP stockholder, and also have specific interest in integrating computer designed jewelry that will be 3D printed (the mold part), into a ecommerce workflow that would include AR for the customer experience. Since these are jewelry designed using 3D modeling software, using photos in the AR model creation would be redundant if not wasteful. Any direction on this kind of jewelry model -> .usdz conversion process?
@garyfung Right now we're focused on having actual artists create the 3D models. Photogrammetry and 3D scanning are definitely ways of creating 3D models, but they are not at a point yet where anyone could do it. The phone apps that take a few photos and turn it into 3D models don't yield consistent enough results. There's still a lot of manual cleanup that needs to be done to the files, and so you'll need to rely on an expert anyway. There are also things like capturing the material properties of a product (and scanning stuff like glass / reflective surfaces) that is difficult to do. But the industry is getting there.
As for your jewelry usecase, the artists in the services marketplace can also take CAD files. Many times the CAD files are exponentially bigger and more detailed than is needed for AR, so the artists can clean it up, and also put the right details on it to make it as realistic as possible. You'll notice in the job request form in services marketplace that there's a spot to include your CAD files.
@pushmatrix thanks for your answer. For the jewelry use case however, I'm looking for direct, automated conversion. With mass conversion for clients' designs, as a Shopify app let's say. Hopefully you'll add such direct digital 3D -> AR 3D conversion API in the future.
Or, do you already offer direct .usdz file uploads without conversion already, that I'm not seeing?
"Creating the model was super easy, we already take photos of all of our bikes so we uploaded those to the marketplace, and within a couple days and a revision or two, it looked exactly like our bike"
I'm confused, does Shopify generate the models for you from your photos?
@aidan Jordan is referring to the Shopify Services Marketplace where merchants hire Shopify Partners to do tasks ranging from theme editing to marketing. 3D model creation is now a service listed there and merchants can hire from a pool of 3D modelling partners directly from within their Shopify interface. They specify the products they are looking to have modelled, provide photos and dimensions, then get matched with one of our growing number of modelling partners. TL;DR you can get 3D models of your products made within the Shopify interface, the modellers are Shopify Partners.
@asjonish Wow, awesome! 👏
Also I'm sure you've seen @laanlabs 3D scanning app - could be a helpful future integration 😁 (https://twitter.com/laanlabs/status/1037739442650243072)
@laanlabs @aidan Definitely! So many interesting players in the space. More technologies and more price points = win for everyone!
Omg is this Real 🤯
😍 Make sure to check out this one when you have iOS12: https://seinfeldsetreplica.com/products/seinfeld-set-replica
This is huge and the fact that it's coming from Shopify means we're soon going to witness an explosion in Ecommerce stores leveraging AR and customers getting even closer to the products.
Not only this will result in increased conversion rates for store owners but it will make the buying process fun for the end user.
Would look forward to using it on our stores in the upcoming months.
@vaibhav_mehta Couldn't agree with you more!
@bazeloloti Make sure to try out some of the stores that have it when you get iOS 12 (or if you have it already:
How is Shopify thinking about cosmetic and fashion brands for AR?
@spandy_lucky Definitely exploring it! We have a few explorations on the go for how to make it as accessible as what we launched today.
Such a great idea. Showcasing product in such an amazing way is totally incredible.
I've been playing with this for a week or so and it still doesn't get old. My brain starts to think there's an actual bike in front of me. Totally engaging and I can't wait to see more of our customers interact with their bikes in AR.
Try it out!
@chinaschau who shot the video? They did a nice job as well!
This is a fantastic development. AR is the future of personalisation at scale imo, and the fact that it's so fun is a significant bonus for engagement.
Looks great, I guess it is possible to add models not created by Shopify Experts?
@ay8s Yep of course! Any 3D model in gltf, glb, or usdz format is supported, whether it's built by a partner or someone else.
Great Product app!
would it work for amazon affiliate website.
We have there products too listed down and if we want to use shopify AR model to show the amazon products in 3d view via AR?
Does it works that way too?
or it must be for shopify store?
@vikas_yadav1 For now the functionality only works on your online Shopify store, but eventually the 3D models stored on Shopify will be accessible in other platforms, much like how your products are accessible on different channels.
Great aplication I like it)
I've actually been creating a similar idea using Snapchat for a Sungalsses store on Shopify ( https://thedarkinc.com/ ). Really great that they are incorporating it into the platform! Can't wait to use it and port over our AR experiences when it's ready.