B2B LinkedIn content marketing - Product Stars
Best products of October 2018

B2B LinkedIn content marketing

A 14 step guide to acquire and nurture leads on Linkedin

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Alex. Delivet
Hunter
Hey guys! 👋 For every B2B Founder and Marketer who’s trying to grow a company through Linkedin, this is probably the last guide you’ll ever read. It explains exactly how to: Understand if LinkedIn inbound is a channel that fits your business to acquire leads. The exact same steps you need to follow to generate high-quality leads from LinkedIn through inbound marketing in a systematic and proven way. How to use LinkedIn inbound as a scalable and long-term channel for your company to grow. The best part? They are highly structured in 14 easy to follow steps to implement. The e-book is free to download and is pure gold if you are a Founder, Marketer or Salesperson in a B2B environment. Go ahead and download it! Cheers!
Rajnish Kumar
@alexd Where can I access this guide? I didn't find anything there.
Ricardo Ghekiere
Maker
Hey there meow’ers 😻! First of all, we'd like to thank @alexd for hunting us again! Andrei and I are super happy to be back after launching our first successful GDPR proof B2B guide on Producthunt (https://www.producthunt.com/posts/b2b-growth-guides). When it comes to LinkedIn Marketing most B2B marketers always think about spending money on ads. But what if there was a way to acquire high-quality leads without spending a dime on ads? This is where LinkedIn Content Marketing comes into play. LinkedIn Content Marketing is all about acquiring and nurturing your target audience with relevant content to close them when they are ready to buy from you. Exactly what this book is all about. What makes this book so different compared to others? We have spent hours of work dissecting the process with our clients to get your from A to B, without holding any secrets. In fact, this is the step by step process you’ll be following to acquire and nurture high-quality B2B leads on Linkedin: 1. A brief introduction to Social Selling. 2. Defining and focussing on your target market segment. 3. Creating an ideal customer profile. 4. Creating a scalable content plan for LinkedIn. 5. Optimizing your LinkedIn Profile. 6. Setting a baseline of your social profile against your current followers. 7. Understanding the 4 psychological factors that will hold you back to get started. 8. Copywriting rules to follow on LinkedIn. 9. Understanding the LinkedIn Algorithm. 10. Picking the right software to create and distribute your content. 11. Building the right audience on LinkedIn. 12. Using LinkedIn Pods to increase your reach. 13. Engaging with your target audience in private messages. 14. Writing your first post. A process that will help you understand and make those very first steps that are needed to succeed. This is the feedback we got of 2 of the 20 people that we invited for proofreading the book: “As a B2B marketing professional and business owner, I’m always interested in learning about how to reach and connect with prospective customers. LinkedIn has long been the “go to” for business professionals, but there isn’t much comprehensive training to help salespeople and marketers learn how to do it the right (effective) way. This e-book delivers exactly that! It’s a step-by-step guide that is easy to read, simple to understand and most importantly...actionable! The authors give great examples and tell you how to take advantage of everything LinkedIn has to offer. It’s a must-read for anyone in a B2B leadership, sales, and marketing role” - Stacey Danheiser, CEO Shake Marketing Group Social selling has been a very popular word lately. It's not a surprise, that like any trend, it is exploited, which can be seen on Linkedin. Usually, the results are terrible. You can almost sense some dishonesty going on in your feed. That's because people are looking for quick wins and not for a strategy or changing own behavior. This book teaches you differently. It shows you, that being human and being natural are the two principles that get you anywhere. So, my recommendation is "read it, follow the rules, share your story and get the best possible outcome". - Marek Kich CEO at X-Coding IT Studio We’ll be around to answer any questions you have about the book or Linkedin itself. :) Let's close more deals.
Brad Castillejo
@alexd @ricardo_ghekiere Hello, I have filled my information 2 times and not yet received the ebook, I have also checked spam folder, is there any other way to get it?
Alin B
Could not recommend and Ricardo and Andrei's work more! These are guys are bad-asses in digital field. Was looking forward to this! Whether an entrepreneur, marketer or you just want to up your B2B game, this is definitely a must-read for you. But don't take my word for it! Download the book Gain knowledge Implement strategies Profit $$$
Ricardo Ghekiere
Maker
@sk_dub thank you for your loving support m8! Process before tactics all the way :)
Andrei Zinkevich
@sk_dub thank you so much! You always make me flush.
Baptiste
That's a great one, congrats @ricardo_ghekiere and @andrei_zinkevich! Love this piece!
Ricardo Ghekiere
Maker
@baptistedebever , thanks m8! Appreciate the comment and review!
Andrei Zinkevich
@baptistedebever thank you so much for your review!
Stefano Pisoni
Great Job guys! ❤️
Ricardo Ghekiere
Maker
@stefano_pisoni Thank you for the support!
Andrei Zinkevich
@stefano_pisoni thank you so much, mate!
Ilya Azovtsev 💌+🤖=🚀
This is AWESOME! You guys rock! Really, Everyone (almost everyone) uses LinkedIn as the platform for cold outrech, but the Content is the key thing for Healthy relationships. Guys, you give a real value! Thanks!
Ricardo Ghekiere
Maker
@ilya_azovtsev thank you for the loving support! All our knowledge is in their. :)
Andrei Zinkevich
@ilya_azovtsev thank you so much, mate, for your support!
Viktoriya Kravchenko
A great step by step manual to start conquering LinkedIn. Clear and very attentive to details authors deliver their experience with checked tools, tested approaches and examples. They insist that we should decide when to post business engagement texts and when to write about our personal life. I will certainly use all this information in my everyday work routine for my clients who trade globally and use LinkedIn as one of lead generation tools. And yes, everyone with Li profile can considerably enhance it with this manual recommendations. Be prepared that this manual is quite long. Andrey & Ricardo are always very meticulous.
Andrei Zinkevich
@viktoriya_kravchenko thank you so much for your help and testimonial!
Ricardo Ghekiere
Maker
@viktoriya_kravchenko thank you for your lovely comment!
Viktoriya Kravchenko
@azinkevich , my pleasure) waiting for the manual about Product Hunt))
Viktoriya Kravchenko
@ricardo_ghekiere , my pleasure) thanks for your work
Dawood Khalid
The information shared in this guide is taken after experiments like peeling linkedin to its core. A complete and comprehensive read with a great insight expanding your horizon purely from b2b point of view.
Andrei Zinkevich
@dawood_khalid thank you so much for your help and testimonial!
Ricardo Ghekiere
Maker
@dawood_khalid Thank you for helping out during the process!
Marco Cardile
Andrei and Ricardo introduced me to B2B marketing and they always give amazing contents to the community. This guide is everything I needed to bring my Inbound Marketing on Linkedin to the next level. No, this is even more. Ricardo unveils you powerful strategies and techniques for LinkedIn to get great B2B leads and build your business, even if you start from zero. If you’re looking for something more than a mere list of tricks and best practices, then your research can stop right now.
Andrei Zinkevich
@marco_cardile thank you so much!
Ricardo Ghekiere
Maker
@marco_cardile thank you for helping out and making it even better!
Roland Clifford
Nice Idea
Andrei Zinkevich
@roland_hovsepyan thanks a lot!
Ricardo Ghekiere
Maker
@roland_hovsepyan thank you for the support!
Karl Karafiat
I am biased and proud of that. Andrei & Ricardo plainly rock. I know them now for some time and they succeeded to build a community of immense, real, viable business value. Providing insights, tips and tricks and help on scale and with quality. We can be happy that such accomplished and smart guys share their knowledge for free. In this book you‘ll find several thousand dollars worth of advice for free. Not watered down. No cheap sales shot. Pure value. Thanks guys! Well done.
Ricardo Ghekiere
Maker
@kkarafiat looks like I'll owe you 2 beers after this amazing comment m8! :)
Andrei Zinkevich
@kkarafiat thank you so much for kind words!
Janosch Lenzi
It's not easy to find valuable stuff about LinkedIn B2B marketing. This is definitely a masterpiece. Going through the whole book right now... Keep on rockin' guys! Thank you.
Andrei Zinkevich
@janosch_lenzi thank you so much for the kind words, Janosch!
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