Sponsored post calculator for Instagram - Product Stars
Best products of October 2018

Sponsored post calculator for Instagram

Calculates a post value based on a variety of factors

Upvotes 437 PH Page >
Alexander Boykov
Hunter
Hello, everyone! We’re excited to launch our Sponsored Post Calculator that allows you to learn the estimated value of any blogger’s Instagram post. If you are an advertiser, you can now find out how much it may cost to collaborate with your favourite creator. If you are an influencer, you can find out what compensation is fair for your work or learn how much other bloggers from your niche are earning. The influencer marketing industry lacks a pricing standard. One needs to have considerable experience, good relationships with social media influencers, and effective analytics tools in order to estimate the post value for a given content creator. The Buzzweb calculator estimates a fair and transparent post value for each influencer on Instagram, and everyone can see the factors that determine this value. This service is absolutely free and you can check any influencer using this direct link: We hope you like it, and we’d love to hear your feedback and questions.
Shreyaa Ratra
@alexander_boykov How do you plan to monetise it ?
Alexander Boykov
Hunter
@shreyaa_ratra thank you for the question! We also have other service - a full Instagram account analysis - brands, marketers, and bloggers pay for it to learn more about an influencers.
Shreyaa Ratra
@alexander_boykov Got it. Few thoughts if you are planning to do B2B sales : a) Reach out to funded start-ups. These companies might spend money on advertising to acquire more users. Advertising >> Influencer >> Buzzweb b) Reach out to companies who are hiring for influencer marketing. Since these companies are already hiring for this role, it means it will be willing to spend money on a product like yours to take right decision.
Alexander Boykov
Hunter
@shreyaa_ratra , thank you for your tips!
Martin Santon
@alexander_boykov Sounds like a good tool, I think. Where are you making your money, though? I read the terms and looks like you take a percentage if one finds an influencer through your system, but couldn't one just contact through IG directly after finding through you? Thanks. EDIT: Ah, noticed I only have a few free reports. OK pricing still, though. Above question is still relevant, however. If you take 20% of everything agreed with "your" influencers, then it's not really relevant, I think.
Alexander Boykov
Hunter
@martinsanton we monetize through our other service which is full Instagram account analytics. People buy influencer reports to learn more about a certain Instagram account. We did have a marketplace where bloggers and brands organized their collaborations. But as you said, many of them prefer communicating directly.
Billy Elson Farmer
@alexander_boykov Sounds great! Your influencer report tool is really helpful, look forward to trying this new one out.
Stas Romanov
I tried. With two friends shared. The service processes the profile for a long time, but the result is interesting 😄
Alexander Boykov
Hunter
@realrus thank you for your feedback, we are glad that you've liked the results. The reports take longer to generate because a lot of new bloggers are being analyzed at the moment.
Ross Currie
@realrus @alexander_boykov Yeah it appears to be hung on my end... I shall just leave it. Time to scale the server instance for PH Launch Day :D
Alexander Boykov
Hunter
@realrus @rossdcurrie Thanks for your feedback! In two mintutes the reports should be ready, we are working on scaling =)
Dmitriy Dubovik
How do you guys define that the defined follower location is the one that brings the value?
Alexander Boykov
Hunter
@dmitriy_dubovik , thank you for your question! We analyze a location of the good quality followers (those who interact with the blogger's content) and we take top 5 countries to define a certain multiplier.
Ivan Burban
waiting for more useful dachboard and reviews about blogers from real people
Alexander Boykov
Hunter
@ivan_burban , thank you! We've recently launched the service and hope that soon marketers will start reviewing bloggers. What would you like to have in the dashboard? We are developing it and your feedback is very important.
Martin Santon
This seems quite amazing at first sight! Will definitely check it out further.
Alexander Boykov
Hunter
@martinsanton Thank you, it will be great if you let us know what you think!
Kumar
Awesome concept like this so. much keep up 👍
Alexander Boykov
Hunter
@kumarofficial Great to hear feedback from a content creator! Have you checked your post price estimation?
Ross Currie
Alright, my dog is now taking offers to post photos to his account - he'll accept payment in bones. https://i.imgur.com/uHuWsie.png https://i.imgur.com/eDBkJqa.png Seriously though, @alexander_boykov this is a really cool tool. I actually started my dog's account a while back mostly just for learning how to grow on Instagram without affecting any of my brand accounts, but also thought it'd be a fun challenge to monetise the account in the long-term. I got bored when I hit the 15k follower mark, and over the last two years it's been a slow decline. Is $100 really what a post to that account would be worth? I assume if it detected the dogs/pets niche that it would make the post value even higher? Is there a list of niches and multipliers you use that I can look up against? Or is this something you're still gathering data on?
Alexander Boykov
Hunter
Thank you, @rossdcurrie! Yahtzee definitely has a potential to become an influencer =) $100 is a fair price for an account with this number of followers and engagement. If you are interested in monetizing it, you can try to reach out to a few pet related brands and offer them to collaborate. We are still collecting data regarding the niche of bloggers but we hope that with more bloggers on our platform, we will soon have more info on that
Andrei Satin
Good Stuff!
Alexander Boykov
Hunter
@andrei_satin1 thank you!
antonio quintas
Is very interesting. Good for those who want do ahead in instagram
Alexander Boykov
Hunter
@antonio_quintas thank you!
Aleksander Alhoff
nice idea
Alexander Boykov
Hunter
@aleksander_alhoff thank you )
Babken Karapetyan
Interest tool
Alexander Boykov
Hunter
@babken_karapetyan thanks!
Billy Elson Farmer
Your tools are always really helpful, look forward to trying this new one out!
Alexander Boykov
Hunter
@inaboxrecords Thank you! Appreciate that.
Andy P
These prices are about 15-20x too high.
Pavel Aksenov
Maker
@andypngr Do you have in mind certain influencers? It would be really helpful if you send their usernames so we can check it out. Our estimation is based on real post prices that influencers quote and on a feedback we receive from them. While developing this tool, we were in touch with many content creators and ask for their opinion on pricing. Of course, it's up to the bloggers to choose the sponsored post rates. New influencers charge less than those who work with brands regularly. This factor is not considered in the estimation.
Andy P
@pavel_aksenov I know lots of people who run large accounts and the prices they charge. Also, for me it says $117. I will do a sponsored post everyday if you can get someone to pay that.
Bridges to Italy
It seems very straightforward and easy to use for those who rely on influencers to boost their marketing efforts
Pavel Aksenov
Maker
@bridges2italy Thank you for the feedback!
kimmyChen
Seems very interesting
Pavel Aksenov
Maker
@kimmychen Thank you!
Lee Qixian
Looked up a couple of local influencers and the amount stated is way off what I know (estimated value is much much much lower). There are just too few factors counted into the calculations. I guess it'll be more of a fun tool I suppose.
Pavel Aksenov
Maker
@swiftpolar Thank you for sharing your feedback! Could you please send a few links to the influencers you've checked? We've consulted with the influencers while creating this tool and even though their rates vary majorly, the influencers were satisfied with the estimated post value. If you let me know their usernames, we will check it and see if we have fewer knowledge about some geographic locations.
Martin Erlic
Great tool. Easy to use. Accurate. I checked an influencer who I reached out to in the past and the price that came out with the tool was about the same as what they quoted me initially. I was pleasantly surprised.
Pavel Aksenov
Maker
@seloslav Thank you, glad that you liked it!
Siu Chun Hei
I think this product is amazing!
Nishith Reval MD
Interesting and will be very useful.
Loïc Martin
Very useful ! i would recommend
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