i never bought something so fast. read a tweet about it, went to their mobile responsive website, watch the awesomely made of the product, got hooked, clicked on pre-order, saw there was a "limited number of pre-orders available" with "50% if preordered now". pre-ordered without having to give my full address, just credit card info.
Whoever was behind Coin's PR and marketing is a genius.
Knock (to unlock) also had an amazing video/landing page that got a ton of attention. http://www.knocktounlock.com/
Agreed. The rollout was masterful. I bought it and don't have credit cards! Totally a "here take my money".
@dshan how come you don't have credit cards? young money cash money?
@bencera_ exact opposite. ran up debt on my very first business and destroyed my credit. ;)
@dshan has an excellent, vulnerable essay of his experience in startupland - http://dshan.me/are-startups-cool/
@ryan thanks for sharing:) moar writing this coming new year
@rrhoover I agree 100%. As good as the product appears to be, the video is what knocked it out of the park. It was done by Sandwich (http://sandwichvideo.com/) who has also done videos for Knock, Breaking News and Summly, among many others.
@dshan felt that same pain before. Reading your story made me think of my own. Glad you wrote it, please write more!
@rrhoover What's funny is that Coin CEO Kanishk did the PR and he has zero experience in marketing/PR; he's a software engineer by trade.
Whilst Kanishk did get some help; as @JonahKaner outlines, @lonelysandwich made the video, whilst @VSCPR helped out as the PR agency.
That said; I think that overall Kanishk just did the basics and did them exceptionally well. He briefed tech publications about 2-3 weeks before the launch and they all loved it.