PollFish - Product Stars
Best products of October 2018


Monetize with mobile surveys instead of mobile ads.

Upvotes 41 PH Page >
Russ Klusas
I really like this idea. I'd much rather take a 1-3 question survey then watch/listen/get distracted by some ad. What do you think @rrhoover? Can Google's success using surveys to break down paywalls on media properties work on mobile?
Furqan Rydhan
What kind of cpms do you see here? I think from the developer standpoint the only concern is monetization. Surveys aren't any less annoying than ads and if I can't skip them they may be worse than a traditional ad.
Derek Shanahan
We work in this (old) space; surveys to monetize web/mobile's been around for a decade in various forms. Google's consumer survey product was an interesting validation of that particular type of content locking but word's out on how it's actually performing for them and customers. We have similar products (in both cases) bundled into other monetization options. I'll be interested to see if PollFish can make a big business out of this, as it certainly has great UI (and I'd presume UX).
Ryan Hoover
The UI/UX is intriguing, optimized for mobile. Surveys used to be a significant opportunity in Facebook game monetization thanks to Offerpal, Peanut Labs, and others but even those experiences were super clunky on the web, let alone mobile. Kiip is doing some interesting things in this area -- not sure if they provide surveys specifically though. cc @kunaalarya Ultimately it comes down to opportunity cost (in revenue and user experience). If video or display advertising outperforms, publishers won't use this. But even if they do outperform, Pollfish requires the developer to integrate (YET ANOTHER!) SDK (I didn't see an API option at quick glance). Selling another integration and dashboard to manage is super challenging in mobile. That's why we've integrated several tools for game developers at PlayHaven, effectively consolidating SDK's and product offerings into a single solution.
Kunaal Arya
This is cool. A lot of companies include as part of their product. The most we've done at Kiip is ask the user for demographic info after they redeem a reward. We're against incentivizing, so we wouldn't incentivize a survey with a reward. I know our competitor, SessionM has them in their reward wall where you can answer questions in return for points. Agree with @FurqanR, though. It comes down to how much it monetizes vs. ads. If it's positioned as a substitute for incentivized video, it may work well. Personally, I'd rather answer some questions for coins than watch a video. Not sure if it would be worth it, outside of that type of integration at $0.30 per survey.
Chikodi Chima
This seems like a great monetization concept for app developers. Wish I had a mobile app to deploy it in.

Survey millions of consumers anytime, anywhere

Pollfish is a survey platform that delivers surveys online and via mobile apps on a global scale. Reach your target audience and collect cost-effective and fast survey results.

Select your target audience

Select your screening criteria such as age, gender and location to reach millions of mobile consumers.

Design your survey questions using features like survey skip logic, randomization of answers, open-ended, image, video and NPS question types.

We collect responses. Fast

Leverage the power of the Pollfish mobile survey network to get results in real-time.

Demographic information takes your results a step further – for FREE

Who is that respondent that gave answer A to Question 1 of your survey? We know. And we will tell you, for free.

When your survey completes, along with the answers to your survey questions, you will receive all the demographic information we keep for each respondent. What their chosen career is, whether they are married or not and much more.You can then use all this valuable insight to design more successful campaigns and better targeted advertisements.

You are never alone

Even when you have done all your work and are ready to run your survey, our work is not finished. Our team of experts reviews all surveys that have been submitted, and will examine your survey’s methodology and design. The final decision on whether to make the changes or not lies with you.

Once your survey is approved, you will receive via email a link to your online results. And if there is anything you would like to ask, our support team is only a few clicks away, available 24/7.

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Simple pricing no surprises

Our clear and simple cost structure offers predictive pricing for our clients. Prices start at $1 per completed survey, for a maximum of 17 questions. The only additional charges are $0.50 each for adding a filtering question, gender quota, or for selecting an age range.

You only pay per completed survey, not per respondent.

Global scale

Our platform gives researchers the ability to create surveys and collect results online. Assisted by a well-trained support team and a tech team that uses the latest techniques to provide significant insights, we are trying to democratize Market Research by making it affordable and easy to use.

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