Snapchat 6.1 - Product Stars
Best products of May 2018

Snapchat 6.1

New Smart Filters, Replay, Front-Facing Flash & More.

Upvotes 33 PH Page >
Adam Besvinick
Replay? Am I opting in to letting my snaps get replayed or am I enabling the ability for me to replay snaps. I always felt like this was an easy monetization win for Snapchat. I bet they'd make a mint if users had to pay a dime to replay a snap.
Hunter Owens
Hunter
@Besvinick You're allowing others to replay your snaps. But they're only able to replay it once a day, not continuously.
Ryan Hoover
According to the release notes: What's New in Version 6.1.0 Introducing Additional Services Smart Filters - Add data overlays to your Snaps! Visual Filters Replay Special Text Front-Facing Flash Up to 7 Best Friends To enable additional services go to Settings > Additional Services > Manage
Hunter Owens
Hunter
I don't think these new features were implemented very well though. A friend just messaged me and said "How do you use any of these new features?" Snapchat is supposed to be a dead simple app. They should have been enabled by default and had a brief walkthrough.
Ryan Hoover
I just spent 5 minutes trying to find how to use the new features to find that they must be enabled in the settings menu first. Clearly this is non-intuitive and most people wouldn't think to look there. But Snapchat isn't stupid. They probably did this intentionally to increase word-of-mouth for the same reason as their easter eggs (http://ryanhoover.me/post/61589418787/easter-egg-marketing-how-snapchat-apple-and-google).
Libby Brittain
Data overlays? Confused in concept, but maybe not in practice.
Adam Besvinick
The app update notes tell you that the features can be activated in settings. @rrhoover, I think you're giving them too much credit, frankly. These aren't meant to be Easter eggs. Replay, particularly, isn't explained at all.
Ryan Lawler
I haven't tried the new features, but this seems pretty horrible. I can't imagine wanting to use any of these things.
Adam Besvinick
@libbybrittain this article explains the overlays: http://techcrunch.com/2013/12/20/snapchat-adds-filters-new-font-and-for-some-reason-time-temperature-and-speed-overlays/
Owen Williams
Most confusing implementation ever - cool ideas and big deal for the company but feels like they're fundamentally worried about changing the basics of Snapchat. Why else would you herald a "big update" but then just hide the features behind obscure names like "services" or require them to be manually enabled? The overlays are things that people have wanted for a while...
Josh Miller
Oh man, I couldn't disagree more. 1. They probably put it in Settings because addicted users will turn them on and test their value for everyone else. That way you can be experimental without adding feature baggage (cough cough Facebook). 2. The smart filters are great! Snapchat is about communicating about where you are - time/weather/MPH(!) with zero UI additions; how is that not a win? 3. Three more text options (for emphasis, etc.) in only a single button - great.
Josh Miller
I think (3) is the most ingenious part and look to other popular services to copy. For now, it's buried in Settings. In the next update, the winners will become defaults and the losers will disappear without anyone but a tiny fraction of the user base knowing.
Ryan Hoover
@joshm - great points and I tend to agree with you. It's incredibly non-intuitive BUT that works to their advantage by not "forcing" users to change their behavior (yet) and increase WOM (as mentioned earlier). That said, they should have provided instruction on how to use the new features. Even after enabling, I couldn't figure out how to use filters until someone told me.
Owen Williams
Good point @joshm - I agree. Perhaps they're betting on early adopters trying out the features and them becoming popular over time, then eventually setting them as default in the next update. The weirdest thing to me is that they don't explain the features at all, but I'm wondering if that's on purpose in order to excite people when they discover how to use them...
Kevin Li
@joshm gets it
Ryan Hoover
TC writer, @JoshConstine, isn't a fan of replay (http://techcrunch.com/2013/12/20/selfconsciouschat/): "A big draw of Snapchat was that once someone had viewed your Snap, it only lived on in their imperfect memory. That made sending them carefree and lightweight — something I’d without second guessing what could happen. That encouraged the silly and racy behavior Snapchat thrives on, and set it apart from other photo sharing services that create a permanent record you have to worry about." Thing is, Snapchat isn't forcing this on anyone -- they're giving the users control of their experience and ephemerality less important than its core innovations: one-to-one-to-many and speed. Related: http://ryanhoover.me/post/57164210793/hooking-users-one-snapchat-at-a-time
Josh Elman
I wish you could reorder comments so @joshm appears on top. Snapchat is and always has been about word of mouth. This just extends that. If I get a snap with a new font or speed I will immediately ask "how did you do that" and let the education begin
Ryan Hoover
@joshelman YUP! At the risk of sounding like a vain, self-promotional machine, I recently wrote about word-of-mouth and tactics used by Square (h/t @JaredSF), Shazam, Clarity, and others to grow. http://ryanhoover.me/post/66965594138/growth-hacking-word-of-mouth P.S. Comment upvoting and threading is coming!
Mike Coutermarsh
I'm so incredibly jealous of iphone users. Smart filters, such a cool way to communicate more about what you're doing.
Will Dennis
All of these updates are to encourage and enable more frequent and interesting use of Stories. Data filters (esp time and weather) make perfect sense for adding context to a multi-snap story. Replay actually discourages use of private messaging - not only is publishing to stories already quicker (1 button post) but the privacy advantage of messaging is now undermined. As far as implementation, these features are for story creators aka power users - learned functionality that's quick to use makes great sense. Overall, this signals a move towards a visual twitter / broadcast end game. Oh yeah, doubling your ad impressions with replay doesn't hurt.
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Snapchat

Description

* * *Please note: Snapchatters can always capture or save your messages, such as by taking a screenshot or using a camera. Be mindful of what you Snap!

Bug fixes and improvements!

Overall a fun app. The augmented reality has always been surprisingly good for a free app and it's a neat way to keep in touch with friends. But please LOOSE THE FEATURED STORIES. I get it you need your advertising to keep the app free. But at least give me the option to turn them off so I don't have a continuous page of straight click-bait garbage on my stories page. It really wouldn't be a bad idea if it wasn't filled with the lowest quality, click bait based, bias, propaganda filled "news" sources. Not all of them are this way but an overwhelming majority of them are. It's annoying when I have channels like "Now-This", who have been proven to edit news to fit their own propaganda goals and put out pure lies, shoved down my throat on a daily basis. Like I said I get Snapchat needs it's advertising money, but at the very least have enough respect for me to allow me to choose what news sources pop up on my feed and allow me to block others. These force fed "News" sources are the number one problem with Snapchat right now.

Love but have 1 Suggestion

I love Snapchat and use it as my primary form of communication with my friends from all over the place. I love the stories feature and the explore feature and the snapmap! I also am a huge fan of streaks and have an idea that would help other people out that are really into keeping streaks. I think in a new update there should be a Streaks Section either above or below the “Recents”. This section would allow you to immediately see and select which streaks you would like to send your content to. For me, I have way more streaks than in my best friends or recent sections and know that a lot of people would enjoy the convenience of this Streak Section! Also, this would make sure that people never missed a streak unintentionally and make customers much more happy! Other than that one idea I think Snapchat is amazing

Video Chat Bugs?

I love Snapchat sooo much! It’s definitely my fav app of all time! But earlier I was video chatting my friend and my app kept crashing... all I was doing was using the lenses and talking. Nothing excessive.. then both mine and my friends phones were getting hot. (I mean I have an older phone that tends to act up and get hot but my friends phone is new and was doing the same thing) We kept having to hang up and call again.. it was really odd. We finally got it working for a second and then she said that I went quiet for a second and then my video was behind from my audio. She was really confused and I started using hand motions to tell her what I was going to do... I really don’t know what happened maybe it was an internet problem or something but it was really glitchy. OTHER THAN THE VIDEO CHAT, EVERYTHING IS FANTASTIC! KEEP UP THE GOOD WORK!!!!

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  • Infrequent/Mild Mature/Suggestive Themes
  • Infrequent/Mild Alcohol, Tobacco, or Drug Use or References

Compatibility: Requires iOS 9.0 or later. Compatible with iPhone, iPad, and iPod touch.

Customer Ratings

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