Embarke - Product Stars
Best products of September 2018


Optimize email campaigns for revenue

Upvotes 20 PH Page >
Dave Ambrose
@ALBsharah would love to have you do an AMA on Embarke. Really enjoy the website's sales points. I'll start: why did you build this?
AL Bsharah
Hey Dave, thanks for the question! Bottom line is that after hundreds (literally) of customer and mentor interviews we found that there's a serious gap in the market for email + personalization. This is why we all delete a pile of emails every morning! Email is a very personal channel, yet marketers are treating it like a public stream. We actually shut down a previous iteration of our business to go after this because the market was so ripe for innovation. Cheers! AL