Our mission at Front is to help people communicate better. Usually, it means building the best communication software possible, but today we’re doing something different. We’re releasing a collection of emails that we think have great copy, so the PH community can get inspiration for their own communication.
I know a few initiatives similar to this one were launched recently but I guess:
1. you never have too many examples
2. our approach is really focused on the copy, not the design of the emails.That’s why it’s plain text: easy to search, easy to copy and paste the content and adapt it to your own “style” :)
Looking forward to your feedback/suggestions!
@collinmathilde cool collection of emails
what 'checklist' do you have for email copy making it to your list?
@bentossell thanks Ben! we're looking for emails that are simple, short, no boiler plate (sometimes with light humor, sometimes just very sincere, etc.)
@collinmathilde Awesome! Definitely inspiring! Are you going to keep adding examples?! What can we expect from Front in the upcoming months?!
@isss111 yes we'll keep adding examples! you can know what we're up to by looking at our public roadmap: frontapp.com/roadmap :)
@collinmathilde Love it! I'm fascinated by companies that build products in public! I can imagine that publishing your roadmap to the public is a big (maybe scary) step! What has been the impact of this to the company? And to you personally?!
@collinmathilde WOW! This is sooo useful and I like the way you made it so simple via appropriate categorization. Kudos!
@collinmathilde -- Amazing product, looks like a great collection, might be very helpful for the starters...:) Keep up the great work...cheers..:)
@isss111 i've shared a few insights here: http://blog.frontapp.com/2015/04/02/why-we-made-our-roadmap-public-and-how-to-build-your-own/ :)
@collinmathilde I just loved it! The way you show the examples are just awesome!
@collinmathilde This is timely, and it's being bookmarked. Definitely inspiring. Thank you :)
@collinmathilde thanks for this!
@collinmathilde Great idea! Very often I have to dig into my Gmail to get inspiration from my favorite SaaS companies. Problem solved ;)
@collinmathilde Although collides with your core mission (just copy), would be great to provide context through ways to reference flows before/after the email communication to see a more holistic view of voice and language. Thanks for compiling!
@collinmathilde I like this! I'd like to see some ideas for Order Confirmation as well.
@collinmathilde can I use this for my startup's website? Can I copy word for word?
@mirmayne of course!
@collinmathilde that's great, I was looking for something like this :)
@collinmathilde Well i have to say thanks. This is great
@collinmathilde Thanks for sharing this! This is definitely something I'll need now and then and I've just bookmarked it. :) Happy treasure hunting!
As a writer I find this to be an interesting concept. Mathilde, can you tell me are there any criteria you use to determine what's "great" copy? To me, a lot of the examples on the page felt pretty standard. But I like the concept of what you're trying to do. I would suggest taking a look at some brands who go way out there... J. Peterman would be a great one to start with. Excellent storytelling. Thanks.
thanks ! very insightful :)
really good idea. would be great to have it in various desktop/mobile formating