PrimeAir - Product Stars
Best products of August 2018


Drone Deliveries. 30 minutes or less.

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ash bhoopathy
Ok, so clearly, this is just vaporware, right? But, it's a pretty clever way for Amazon to get pageviews that direct users to their low priced Kindle fire HDX offering, and keep nerds like me excited about the drones that they're coming out with next. Stellar.
Ryan Hoover
So excited. This means we're one step closer toward Taco Copter!
Nathan Bashaw
I'm interested to learn more about the hurdles they face getting FAA clearance. Seems like a potential interesting new open channel for lots of drone activity. It would be a shame if we carve out airspace for drones and Amazon is the only one that gets to use it
ash bhoopathy
I met an entrepreneur recently who started a company that does high end drones for (mostly commercial) real estate photography. He said that they had very little trouble getting clearance for his product (and I believe was even testing it with the defense department). I think with the Amazon Prime Air model though, the drones are flying out of plain view of their controller, so its a very different use case.
Misha Chellam
This was definitely a great PR coup on the eve of Cyber Monday. Re: viability, like many things in the coming few years, policy will be the limiting factor, not technology.

Is this science fiction or is this real?

It looks like science fiction, but it's real. One day, seeing Prime Air vehicles will be as normal as seeing mail trucks on the road.

How will it work?

Amazon Prime Air is a service that will deliver packages up to five pounds in 30 minutes or less using small drones.

How are you going to ensure safety?

Safety is our top priority. Our vehicles will be built with multiple redundancies, as well as sophisticated “sense and avoid” technology. Additionally, through our private trial in the UK, we will gather data to continue improving the safety and reliability of our systems and operations.

When will I be able to choose Prime Air as a delivery option?

We will deploy when and where we have the regulatory support needed to safely realize our vision. We’re excited about this technology and one day using it to deliver packages to customers around the world in 30 minutes or less.

What will the Prime Air delivery vehicles look like?

We are testing many different vehicle designs and delivery mechanisms to discover how best to deliver packages in a variety of operating environments. The look and characteristics of the vehicles will continue to evolve over time.

Where are you building and testing?

We have Prime Air development centers in the United States, the United Kingdom, Austria, France and Israel. We are testing the vehicles in multiple international locations.

How will Amazon integrate Prime Air vehicles into the airspace?

We believe the airspace is safest when small drones are separated from most manned aircraft traffic, and where airspace access is determined by capabilities. To learn more, view our airspace proposals here and here.

Can you tell me more about the private trial you launched in the UK?

It’s an exciting new development. Through this private customer trial, we will gather data to continue improving the safety and reliability of our systems and operations, bringing us one step closer to realizing this amazing innovation for all our customers.

What kind of weather will you operate in during the trial?

We are currently permitted to operate during daylight hours when there are low winds and good visibility, but not in rain, snow or icy conditions. Once we’ve gathered data to improve the safety and reliability of our systems and operations, we will expand the envelope.

Will you run similar trials in other countries?

We are working with regulators and policymakers in various countries in order to make Prime Air a reality for our customers around the world, and expect to continue to do so.