Sendy - Product Stars
Best products of October 2018


Self-hosted email service provider (ESP)

Upvotes 46 PH Page >
Derek Shanahan
I looked into this and then read an article (think it was venturebeat but can't remember) in which the comments scared me off. Serious email marketer blasted the deliverability and architecture of this project. I wonder how people feel these days. Does anyone use this?
Thomas K. Running
Looks interesting. Does anyone know if it supports RSS to Email campaigns? And I second @dshan's question regarding deliverability, etc. Would be interesting to hear from someone actually using Sendy.
Ben Ho
Hey guys, I'm the co-founder of Sendy. I chose Amazon SES as the sending engine because of its high deliverability rate. As long as you're not a 'spammer' and send questionable content, you will have good deliverability rate. I was an ex Campaign Monitor user, when I tested Sendy with Amazon SES the open rates were much higher. Amazon works day in and day out up-holding their reputation with ISPs, weeding out spammers etc (just like other hosted email marketing services) to ensure high deliverability rate. One user even tweeted 2 days ago saying he has 100% deliverability rate with Amazon SES → @dshan The comment you read on The Next Web review of Sendy mistook Sendy for sending emails via 'Amazon EC2' instead of 'Amazon SES'. There is a big difference here. Amazon EC2 is a 'hosting server' and isn't designed and maintained to be an email sending engine. I've since cleared up his confusion via a comment in the post. @kjemperud Hope this comment answers your question @dshan posted. :) And, RSS to Email is not supported at the moment.
Travis Lee Street
I'm still using Sendy, and it's saved me and my clients hundreds of pounds in the past year alone.
Abe Batshon
I was just trying to Hunt Sendy and got re-directed to this post. Glad someone already did. Sendy is amazing and has saved our company thousands of dollars in comparison to mass emailers like MailChimp.

Stuck between a rock and a hard place

Your subscriber base is growing and so is the cost per campaign. Going for the monthly plan means wasting more money if you don't send newsletters regularly enough.

You're stuck. The bigger your subscriber base becomes, the more expensive it is to communicate with them. What if you can send without worrying about cost or deliverability?

Meet Sendy

Sendy is a self hosted email newsletter application that lets you send trackable emails via Amazon Simple Email Service (SES). This makes it possible for you to send authenticated bulk emails at an insanely low price without sacrificing deliverability.

How much can you save?

Heaps! How much do you usually send? Drag the slider below:

Email serviceCost per

A penny

Send newsletters 100x cheaper

Sendy sends fast multi-threaded emails via Amazon SES at only $1 per 10,000 emails. Free yourself from paying for expensive email campaigns and forget about limits set by your host while at the same time enjoy high deliverability rate. Best bang for your buck!

Beautiful reports

See results of every campaign and autoresponders in a beautifully formatted report. Visualize opens, clicks, bounces, complaints and countries with charts & data. You can export segments of subscribers from your report for re-targetting.

White labeled client accounts

Managing multiple products or services? With Sendy, you can organize them into groups or as we like to call it, 'brands'. Optionally give your client access to their own brand and let them send newsletters on their own at a price you set. You can even set monthly sending limits and adjust client privileges.


Automate your marketing by setting up a series of emails in drip campaigns to automatically follow up with your subscribers at time intervals you set. Or send emails annually or one off emails at a specific date. Keep your subscribers engaged and your brand at the top of their mind.

List segmentation

Research shows sending emails to targeted segments can increase email engagement as well as revenue by more than 25%. Sendy enables you to create segments for any list based on any conditions you define. Choose segments and/or lists to include or exclude in your email campaigns for optimized results.

List & subscriber management

Manage and segment lists & subscribers easily with Sendy. Mass import/delete subscribers, custom fields, single/double opt-in, custom subscribe/unsubscribe confirmation page, thank you/good bye emails, subscribe form or API to add users (takes a deep breath), you name it!

Custom fields

Create custom fields to store more than just 'name' and 'email'. Not only can you store more information about your subscribers, you can use them for list segmentation or personalization tags in your newsletters for a more personalized experience.

Bounce, complaint & unsubscribe handling

Keep your lists clean effortlessly as bounces, complaints and unsubscribes are automatically handled in real time once your newsletter is sent. There is no need for any manual post campaign cleanups, just sit back and watch your campaign report unfold.

Third party integrations & Zapier

Sendy integrates with many popular apps like Wordpress, Magento, Joomla etc thanks to third party developers. Sendy also works with Zapier, an automation service that enables you to integrate Sendy with over 750 other apps in Zapier's app directory!

Even more features! ?

  • Ready-to-use subscription form
  • Fast multi-threaded sending
  • Use personalization tags
  • Single or double opt-in
Show even more ↓

Get your copy of Sendy

Is this a hosted service?

No. Sendy is a self hosted application that runs on your web server. Pay once and it's yours, there's no recurring fee.

What are the requirements?

You need an Apache server running a Unix like operating system (eg. Linux) with PHP & MySQL support. Almost all hosting companies support them.

Is Sendy easy to setup?

Yes. Just follow our Get Started Guide to get up and running.

Will you update Sendy?

Yes of course! We're using Sendy as well and will continually make it better and better. Updates are free up till the next major version, eg. version 4.x, 5.x etc.

What's SES send rate and limit?

Once signed up for Amazon SES, submit the SES Sending Limits form to request for your desired daily sending limit. Eg. if you need to send 10k emails daily, request Amazon for a daily sending limit of 10k emails per day.

Can I install Sendy on multiple domains?

Sendy can be installed on one domain per license. To install Sendy on more domains, you need additional licenses. Sendy's licensed domain is just 'where you install Sendy on'. You can send emails belonging to any domain you want.

Are Sendy's files obfuscated?

Sendy's files are not obfuscated except for the installation and functions file. You can edit the source code for your own personal use without needing these two files.

What's with Sendy's low pricing?

Some say the cheapest option isn't always the best value. What they may have failed to understand is that Sendy is an app that you host yourself and that it uses Amazon's sophisticated email infrastructure built over the years to serve its own large-scale customer base. Brands like Comcast, Consumer Reports&Instra understood this and have started adopting Sendy.

Sendy is yours to keep after a one time payment. You can then save a 100x for every campaign. But these savings are useless if your emails can't be delivered to the inbox. That is why Sendy uses Amazon SES to send your emails. If you encounter problems, we will help you. If it doesn't work out, we'll refund you.


“Self-hosted email newsletters

via email.

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