Hey y'all, I'm one of the founders of Days and we just released an all-new version, so please check it out and AMA!
Welcome, @jeremyhfisher. Days is beautifully designed but TBH, it hasn't stuck with me. Snapchat and other apps already occupy my attention for this type of communication / creation.
Have you found certain types of users (e.g. demographics) or behaviors lead to much higher engagement?
Would love to hear @blader's (CEO of Heyday) take on this.
@rrhoover Snapchat is a good analogue because the content people create on Days is actually quite similar. The difference is that we've got an extremely strong single-player mode and the content you produce is persistent rather than ephemeral. Clearly, there's some content you want to disappear, but a lot of it you don't. I've shared over 365 days so far, and I've posted all of them (since launch) to my Tumblog (http://mrjeremyfisher.tumblr.com), so I have this amazing visual record of my life over the past year that's extremely valuable to me and that I want to keep.
Photo-taking and photo-sharing are traditionally ad hoc, somewhat random behaviors, and what we've tried to do is to turn photo-taking/sharing into a daily habit. Most of our users post every single day and also share their days outside of the network (most commonly via email or text message) daily. We've got great engagement across the board, but certainly having young kids or a pet or if you're into taking food photos then you're quite likely to become a daily user.
@jeremyhfisher that's an epic blog. Wish I had that much documented from when I was a child... or maybe not. :)
How are you acquiring users today? Any particular channels or tactics that have been most effective?
@rrhoover One of the interesting things we're doing on that front is our Days in the Life project (http://inthelife.days.am), which @laraspeier produces on our end. It's basically a day-in-the-life of interesting people. Other than that, it's mostly just honing the product. For instance, reducing the number of steps between download and posting has been really effective at accelerating acquisition
@jeremyhfisher - LOVE this blog. As you might guess based on the AMA's we're encouraging, I like to get a behind the scenes look into peoples' lives, particular product builders.
What product change has had the biggest positive impact (e.g. content created, sharing, quality, etc.)?