Startup Pitch Decks - Product Stars
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Startup Pitch Decks

Real decks from real startups that raised over $400M

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Greg Gilbert
Good collection @ryangum Why did you decide to curate it?
Ryan Gum
Maker
@gregoiregilbert we found these decks super helpful when doing our round, so I thought others would too. The bit I love is reading the quotes from the founders. When sharing their fundraising stories, most of them talk about how they struggled with either their deck, investors or the process. It's good to read about how they managed to get through it to the other side 📈 . That's why I included a few quotes - to highlight that they struggled just like everyone else, and give a bit of inspiration for anyone else trying to fundraise.
Greig Cranfield
@ryangum @gregoiregilbert Perfect timing Ryan and super helpful. Thanks
Marcus Karoumi
Wow, great collection. Really helpful stuff Ryan 📚
Ben Tossell
Nice work!
Jason Dainter
Really nice collection, will save many startups many hours of googling. Nice work!
Ryan Gum
Maker
Hey all, these decks helped us a ton when putting together our own so hope you find it useful. My favorite deck has to be the Youtube deck - not because of the content of the deck but because of the story surrounding it: Firstly, in the press release I linked up on the page Chad Hurley (Youtube CEO at the time) uses Blockbuster as a positive analogy, "the equivalent of moving one Blockbuster store a day over the Internet". Different times. 😂 Secondly, the deck came out as part of a court case where Viacom & Paramount were suing Youtube for sharing copyrighted content. In the court documents, Sequoia (their investor) partner Roelof Botha is defending Youtube's vision of "user generated content". The documents are truly fascinating and worth a read as Roelof goes through their investment process from start to finish.
Ben Tossell
@ryangum I love seeing pitch decks like these, would love to see smaller companies ones too. I'd love there to be a post-mortem site to show what certain companies didnt get quite right and why they failed.
Rui Delgado
@ryangum You just did something amazing for the startup community. Great work!
Deborah Kay
@ryangum That's awesome, thanks for sharing!!
Ryan Gum
Maker
@bentossell that's an interesting idea. It takes guts and humility to share failure, but the learnings can be equally as valuable - so I'd love to put something together on it in the future Ben.
Michael Sitver
@ryangum I love the idea. Would be awesome if you has a "Pitchdeck of the week" email. Would love to feature something like that on Commutekit.com.
Roman Milovanov
@ryangum Awesome collection! Thank you!
GAURAV GULATI
@ryangum Thank you for doing this. I'm just about to begin working on the Pitch Deck for my startup. So, this showed up just in time. Awesome!
GAURAV GULATI
@bentossell @ryangum Very good point, indeed! Knowing what NOT to do is often more important than knowing what to do.
GAURAV GULATI
@ryangum Do you happen to know of a resource which has a list of Investors searchable by industry or startups? And also, some sample e-mails on how to reach out to target investors for that intro or meeting?
Sureshkumar G
@ryangum Tons of Thanks for your Ryan. Hats off, its a onestop where you connect with other startups and see the big names all started as small as we are now. Its so inspiring and great efforts from you in making these all great pitches in one place.
Nate Pahl
@rui @ryangum Oh yeah! Love this!
Bruce Kraft Jr.
@techtosterone @ryangum you ready?
Bruce Kraft Jr.
@techtosterone @ryangum on second thought, PM me to prevent the whole community from spamming and causing mass chaos lol
Daveyon Mayne
@ryangum Decks from how they've started, down falls to successes?
Eli Luzac
@ryangum hey Ryan - would you guys think of collaborations with other startups - be interested to chat with you/your colleagues?
Tekeste Kidanu
@ryangum @bentossell I am pretty sure you have already about this one but for the others that didn't, this website called http://startupgraveyard.io/ list startups that did not make it and why they failed.
Artashes Vardanyan
@ryangum so much helpful. thnx
Sam Cholera
@techtosterone @ryangum @brucekraftjr Hey Bruce, any chance I can get a copy of the same list: Investors by industry/startup?
Erdem Inanc
Great collection! will be useful for accelerators as well.
Rotem Yakir
This is a great collection. What I also want to see is decks of companies that didn't managed to raise money so we will know what not to do ☺
Praveen Nagol
Need of the hour :) Thanks Ryan
Mark Thomas McEwan
Awesome - been looking for something like this for a long time.
Oleg Avrah
Nice collection
Paul Kemp
A valuable resource for startup's . I've learnt from my chats with many founders that pitching for funding takes up almost all of the early years. I can see me recommending this from now on. Great work!
Abhilash Jain
Some inspiration this , thanks for putting this together @ryangum
Ryan Gum
Maker
@iabhilashj anytime Abhilash
Demetri Nerris
It's a great feeling when you start the work week with something awesome like this. Definitely a great resource. Thanks @ryangum!
Ryan Gum
Maker
@dnerris Thanks Demetri!
Dendi Suhubdy
Nice share! Thanks!
Germán Castaño
This is a really nice and useful collection of pitch decks. Many startups could find good structures and inspiration for its own decks. Nice job!!
Vincent Nallatamby
Thank you Ryan! I'll definitely use your collection for my first deck. I love the Intercom seed deck.
Alain Ekambi
Love it
Adam Marx
This is really a fantastic reference resource for founders and startup journalists alike, awesome job @ryangum!
Ryan Gum
Maker
@adammarx13 I hope so Adam!
Kristopher B. Jones
#awesome
Janos Ienciu
Great hunt, absolutely helpful, thanks @ryangum

Startup Pitch Decks

A collection of real fundraising decks from real startups. In total, these decks have raised over $400 million.

Buffer

Airbnb

Intercom

Tinder

WeWork

Moz

Youtube

Mattermark

Buzzfeed

Crew

Front

LinkedIn

Foursquare

Thrive Global

Crew

Mixpanel

Vettery

Pendo

Observations

In this (non-representative) sample set are 6 Seed decks, 6 Series A, 4 Series B, and 1 Series C & D…

= 18 examples from 17 transparent companies sharing their learnings with us.

  1. Average Seed round: $1.1M
  2. Average number of pages per deck: 21.6
  3. Average number of pages in Seed decks: 13.6
  4. Average number of pages in Series A decks: 23.6
  5. Average number of investors per round: 4.7
  6. Later round decks tend to have more pages
  7. More recent deals tend to be larger in size

Brought to you by Attach.io

Still don’t know who reads your pitch decks?

Attach shows you who opens your pitch decks, what pages they read and for how long.

Thousands of startups use Attach to send their pitch decks to investors, uncover the best prospects and close their rounds.

Investor: Sequoia Capital

“On June 26, 2008, our friend Michael Seibel introduced us to 7 prominent investors in Silicon Valley. We were attempting to raise $150,000 at a $1.5M valuation. That means for $150,000 you could have bought 10% of Airbnb. Below you will see 5 rejections. The other 2 did not reply.”Brian Chesky CEO, Airbnb

Intercom Pitch Deck

Raised $600k | 2012 | intercom.ioInvestors: 500 Startups, Biz Stone, Digital Garage, Dan Martell, Andy McLoughlin

“Yesterday we announced Intercom had raised $50 million in an investment round led by Index Ventures. So today I thought it would be interesting to share the first pitch deck I ever used for Intercom. It’s from late 2011. When raising $600,000 was a monumental task. And when I thought it could get us to profitability.”Eoghan McCabe CEO, Intercom

Still don’t know who reads your pitch decks?

Attach shows you who opens your pitch decks, what pages they read and for how long.

Thousands of startups use Attach to send their pitch decks to investors, uncover the best prospects and close their rounds.

Raised $500k | 2011 | buffer.comInvestors: Dharmesh Shah (Hubspot), Hiten Shah, Guy Kawasaki, Peter Bordes, Gady Nemirovsky, Robert Fanini, Thomas Korte, Shan Mehta, Keval Desai, Maneesh Arora, Jay Gould, Andy McLoughlin, Gordon Paddison, Eric Kim, Jay Baer, Gokul Rajaram, Harvey Brofman, Graham Jenkin, Adii Pienaar, Jim LeTourneau, Alberto Benbunan

“Overall, we probably attempted to get in contact with somewhere around 200 investors. Of those, we perhaps had meetings with about 50. In the end, we closed a $450k seed round from 18 investors. Perhaps the most important part of our success in closing that round was that Leo and I would sit down in coffee shops together and encourage each other to keep pushing forward, to send that next email asking for an intro or a meeting.”Joel Gascoigne CEO, Buffer

Investors: Battery Ventures, Core Capital, Contour Venture Partners, IDEA Fund Partners and Salesforce Ventures

“Raising millions of dollars can be daunting. But like any form of selling, it’s about building relationships, doing right by those people and staying confident that finding that great fit benefits everyone. That takes time. And like any relationship, partnerships with VCs have to be built on authenticity. You can’t force it — you just have to keep looking until you find the right one.”Todd Olson CEO, Pendo

Investors: Stewart Butterfield (Slack), Social Capital, Eoghan McCabe (Intercom)

“My learnings: keep building relationships… choose carefully what metrics you talk about during those meetings… raise or don’t raise. But don’t ‘kind of raise’… expect the process to be stressful.”Mathilde Colin CEO, Front

Investor: Andreessen Horowitz

“When Tim and I first went to go pitch our company to investors in 2009 (right after the recession hit), we hopped on the Caltrain, rode our bikes down Sand Hill Road, and talked to 10 investors who all categorically told us “No.” A few of them even wanted to replace the CEO of our company (we didn’t know who would be CEO yet!). We hadn’t quite realized we even needed an official pitch deck. And when we did build a deck, we had no idea how to construct one intelligently. We really struggled.”Suhail Doshi Co-Founder, Mixpanel

Investors: Sequoia Capital, ARTIS Ventures

“With more and more people carrying around devices that capture video – from digital cameras to cell phones – YouTube is set to become an essential destination for watching and sharing these experiences. Since our public preview, we are already moving 8 terabytes of data per day through the YouTube community – the equivalent of moving one Blockbuster store a day over the Internet.”Chad Hurley CEO, Youtube

Investor: Foundry Group

“2 years, 6 months and 9 days after incorporating Mattermark we were finally raising our Series-freaking-A! I wanted to tell everyone! I wanted to sleep for days. I wanted to drink a bottle of champagne! I wanted to go on one of those silent retreats where you’re not allowed to speak to anyone for a week. I wanted to tell my whole team! But not until the money was in the bank.”Danielle Morrill CEO, Mattermark

Investors: Ignition Partners, Foundry Group

“Much of February was spent contacting investors, colleagues and entrepreneurs we knew and asking for help with introductions, positioning and the creation and review of a funding slide deck. Some of those calls and connections led to early interest from some big names in the later-stage industry. Unfortunately, these started out with a familiar pattern – a call expressing interest, a request for data, upon receipt of that data, a deeper request for more data, repeat ad nauseum. We were just settling in for the tough reality of a long slog to reach that first offer we could leverage to start a process when I got on the phone with Brad…”Rand Fishkin Wizard of Moz, Moz

Investors: BDC Venture Capital, Real Ventures

“Moving our traction slide from the middle of our presentation to the beginning, made a huge impact for our story. We started speaking with new investors and it proved to be something that stood out. The first few times we presented this story, we received multiple invitations for follow up meetings. We could feel the emotional difference in this version of our presentation compared to the first version. We shared our story with fifty investors over the next three months, closing a $2 million dollar investment round.”Mikael Cho CEO, Crew

Investors: Atlas Venture, LaunchCapital, iNovia Capital, BOLDstart Ventures, Real Ventures, AngelList, LDV Capital, Launch Capital, BDC Capital Corporation, Accomplice Venture Capital

“Crew turned two years old this February. Which is crazy because it doesn’t feel like that long ago when we first started working out of my co-founder Steph’s parent’s basement. I lived in that same basement for over 6 years. We had no connections. I was $40,000 in student debt. Along the way, we made 3 major changes to our business model. And our company almost died. Twice. Although we didn’t start with much and at times it looked like we might not be going anywhere, we never gave up.”Mikael Cho CEO, Crew

Investor: Greylock Partners

“Press and analysts characterized LinkedIn in one of two ways: ‘LinkedIn is an interesting niche that might be worth paying attention to’ or ‘LinkedIn is the Friendster for business’. Neither is a particularly good backdrop for trying to raise capital, because we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and we had no revenue.”Reid Hoffman

Raised $1.35M | 2009 | foursquare.comInvestors: O’Reilly AlphaTech Ventures, SV Angel, Joshua Schachter, Union Square Ventures, Kevin Rose (Digg), Jack Dorsey (Twitter), Alex Rainert, Chad Stoller, Sergio Salvatore

“Decks don’t have to be super formal. It’s okay to stray from the ‘business school 10-slide pitch deck template.”Dennis Crowley Co-Founder, Foursquare

WeWork Series D Deck

Raised $355M | 2014 | wework.comInvestors: Benchmark, Goldman Sachs, T. Rowe Price, Wellington Management, JP Morgan Chase & Co, Harvard Management Corp

Brought to you by Attach.io

Still don’t know who reads your pitch decks?

Attach shows you who opens your pitch decks, what pages they read and for how long.

Thousands of startups use Attach to send their pitch decks to investors, uncover the best prospects and close their rounds.